Information | IXBT media group

Mediakits
Price list
Technical requirements
Branding
Checkin the branding layout
Contacts

Useful information

Our media kits, price lists, technical requirements, and other important information are collected in one place.

Mediakits in pdf format

Updates monthly

Price list

in pdf format

Download

Technical requirements

Banners of any format can be ordered from us: our designers work quickly and well

Based on our experience, supported by statistics, we have identified key points:

The smaller the file size, the better. Optimal — up to 300 Kb (400 Kb for branding).
If possible, it's better to avoid animation.
Try to avoid bright irritating colors. It's best to use a cold color scheme that matches the colors on our site.
1-2 large objects work better than many small ones. This is also true for text.

Classic banners

Static banners are widely used on the Internet.

Sizes: 300х600, 728х90, 728х250, 300х250 pixels
Formats: *.png, *.jpg, *.jpeg, *.svg.

Attention! We do NOT place banners in *.gif format

Slider banners

They consist of several (up to 5) images that automatically scroll to one side with or without an effect. Each image can have a separate link. The maximum size of one image does not exceed 300 kilobytes, all images — 1 megabyte.

Sizes: 300x600, 728x90, 300x250, 780x250 pixels

Formats: pack of *.jpg, *.jpeg, *.png, *.svg

HTML5 banners

For correct click tracking in the HTML code the href attribute in the a tag should contain a var %banner.reference_user1%
There can only be one file with the .html extension in the project;
The maximum number of files in the project is 50;
Allowed file types in the project: css, js, html, gif, png, jpg, jpeg, svg, json, flv, mp4, ogv, ogg, webm, avi, swf;
The maximum size of each file (also applies to files inside the archive) is 300KB; 1MB for video files.
File names should only contain numbers or letters of the English alphabet, and underscores. Using Russian letters, spaces, quotes, and special characters in file names is not allowed.
Russian letters cannot be used in variable and object names.
The only exception is text on the banner.

Sizes: 300x600, 728x90, 300x250, 780x250 pixels
Full project format — zip archive

Text&Graphic block (TGB)

The banner consists of an image and text. The text can have up to 2 different links. The image cannot be animated

Sizes: 115x115 pixels + text up to 200 symbols
Graphic formats: *.jpg, *.jpeg, *.png, *.svg

Branding

Formats: *.jpg, *.jpeg

— To create branding, you need 2 files: Desktop branding with a size of 1920x1080 and mobile branding with a size of 600x250.
— The maximum size of the desktop image is 400 kilobytes, and for mobile, it's 300 kilobytes.

Steps for creating branding

Study branding examples on the website

Pay attention to the form — it's an image with a size of 1920x1080 with cutouts for the menu and content

Download the branding template

The template shows all the sizes (below is the same image but in a regular format)

Divide the creative into 3 meaningful zones

Top zone (main content), side zones (content that's partially visible on small monitors)

Create the creative and check the branding

Follow our branding tips. And if it's difficult, just order branding from us — we know how to do it well

IXBT.com & IXBT Forum

Mainly, pay attention to the width of the top menu and space for content. It's wider than on Games and Live, and it's 1,280 pixels.

On the sides and bottom, make a smooth transition to the background color so that the edges of the image are not visible

Template at .psd format

IXBT Games & IXBT Live

Mainly, pay attention to the width of the top menu and space for content. It's narrower than on Com and Forum, and it's 1,100 pixels.

On the sides and bottom, make a smooth transition to the background color so that the edges of the image are not visible

Template at .psd format

Checking the branding layout

The designer needs to check the branding before sending it out to avoid disagreements, and the creative will look great on the website

Branding form
The creative looks like the letter "H" with an offset top crossbar. That is, there is space for content and for the top menu (which is often forgotten)
Fade to background color
At the bottom, right, and left, the creative should fade into a uniform background color
The creative consists of 3 main zones
The top crossbar is the main content, always visible, and the side zones are not visible on small monitors and do not contain significant content or text
Safe zone
There are no significant or small details closer than 15 pixels to the top menu and main content
Mobile branding is included in the package
It's just a rectangular "banner" with a size of 600x250. No tricks

Contacts

IXBT

+7 (499) 519-00-95
info@ixbt.com
Russia, Moscow, Kashirskoe Shosse, building 22, building 3, unit 2

If you plan to visit us, please call ahead: we will order a pass for you and explain how to get here.

Order advertising
in IXBT media group

Please contact us
with any questions

E-mail: info@ixbt.com
Phone: +7 499 519 00 95

We answer calls from 10:00 to 18:00 on weekdays and prefer feedback forms or emails

Official correspondence can be sent to the address

Russia, Post ID 115201, Moscow,
Kashirskoe Shosse, building 22, building 3, unit 2 with the note «iHolding»

By clicking the button, you consent to the processing of personal data and provide the right to use the transmitted information at our discretion.

* required fields