in a branded wrapper
We practically created a separate section for the company Honor, collecting both editorial and vendor content.
This is not a classic "branding" — integration is much deeper, and the interface was fully developed and approved by the client. Thus, interactive product cards with the main characteristics of Honor devices are neatly integrated into the brand zone.
At the same time, all brand zone materials remain full-fledged IXBT pages: our readers see news in the feed, can comment on materials, and share them on social networks without additional authorizations.